I launched Neom in 2005. As a trained aromatherapist with a passion for wellness I used to create bespoke blends that worked as therapies to help my friends - from stressed-out city workers to busy mums lacking in energy - with sleep, stress, energy and psychological wellbeing. My bathroom had turned into a luxury apothecary... a place where I would create powerful little bottles of amazing smelling oils that could really treat my friends in a serious therapeutic way.
The light bulb moment came ahead of my sister's birthday - a staunch greenie who was having trouble sleeping. I wanted to create something really special, combining the complex blends of essential oils I was known for among friends and family in a luxurious, unique chemical-free product that my sister would want to use every night.
The iconic Neom 3 wick candle was born, the first in a whole range of 100% natural and truly therapeutic products - hailed as the first of their kind - that not only smell wonderful but can also transform the way you, and my friends, feel. - Nikola Elliott, Founder, NEOM