Established in 1994, Jordan Company for Dead Sea Products specializes in the production and marketing of Dead Sea Natural Products under the LaCure brand. Jordan Company for Dead Sea Products is one of the most dynamic companies in Jordan. LaCure uses minerals from the dead sea to create premium treatments that provide nourishing care to skin of all types. LaCure effectively manages and improves wrinkles, and helps in the treatment of skin diseases like acne, psoriasis, eczema and skin allergies. LaCure has a presence in over 50 countries worldwide and its range is "Food for the skin" which is why we encourage you to enjoy LaCure - Trying is Believing. The commitment towards Quality Management System, has led the company to become ISO 9001:2000 certified. Moreover, in its pursuit of excellence LaCure products have gained recognition in all the penetrated markets. In particular Jordan Company for Dead Sea Products has won the following international awards:
• The 23rd International Award for the Best Trade Name. - Geneva, SWITZERLAND, 1998.
• The 10th Golden America Award for Quality. - New-York, USA, 1998.
• The Jordanian Consumer Shield, to identify the best among “Natural Jordanian Product” from the Consumer point of view - Amman , JORDAN , 1997.